Guest Blogger: John Allen

Marketing Management has introduced me to the wonderful world of holistic marketing through one of the most interactive and immersive projects I have been through. We dove into the project, and within a month, developed a structure, a charter, and a general plan. Throughout the semester, we progressed further on our plan and worked with a client with a very specific message and left it to us to develop our way to reach the target market, as well as develop the metrics to determine success in our project.

Probably the most interesting part of the project for me personally was the development of the event through advertising in both print and social media, and ensuring the message was clearly, concisely and consistently reaching our target audience. Our event is tomorrow, and I am really looking forward to see if we effectively promoted the event and ensured a successful distribution of our clients message.